Web performance isn’t a luxury — it’s a requirement. Studies show that a one-second delay in page load time can reduce conversions by 7%. Here’s how to build sites that fly.
Core Web Vitals
Google’s Core Web Vitals — LCP, FID, and CLS — are now ranking factors. Understanding and optimizing for these metrics is essential for both user experience and SEO.
Image Optimization
Images account for over 50% of most web pages’ weight. Using modern formats like WebP and AVIF, implementing lazy loading, and serving responsive images can dramatically improve load times.
Code Splitting & Bundling
Loading only the JavaScript and CSS needed for the current page is critical. Modern bundlers like Vite and esbuild make this easier than ever.



